Course Description: (According to the curriculum)
This course strengthens students' understanding of the critical aspects and principles of design and typography in relation to advertising design and the production of di?erent advertising media. The course also explores design concepts, typographic communication and how they in?uence consumers? behaviors and buying decisions, mind mapping, brainstorming, layout, advertising copywriting, production processes and photography. Students are expected to use e?ective design solutions in all facets of advertising design projects.