This course covers the marketing fundamentals beginning with strategy, target marketing and opportunity analysis, then developing the marketing mix, pricing pharmaceuticals, channels of distribution and an introduction to customer driven marketing strategy. The graduates of this course will learn the complex marketing fundamentals required to manage work in community and hospital pharmacies, and pharmaceutical companies together with a detailed explanation of interactions between clinical and marketing departments in particular as well as other departments of the pharmaceutical company. It also provides the students with an indepth understanding of the global development and marketing of pharmaceuticals with an emphasis on the Jordan system.